Australia, Tuesday 27 November 2018: Coca-Cola Australia has today launched its ‘It Feels Good to Give’ Christmas campaign, in partnership with the Salvation Army, for the second year. Following a successful debut in 2017, the campaign will again star the Christmas truck which will tour the country on a 10,000km national tour of cities and towns.
Coca-Cola’s ‘It Feels Good to Give’ tour aims to remind people how good it feels to give at Christmas, creating experiences where communities and families can come together to celebrate the festive season. The integrated marketing campaign will feature a TVC, online video, PR, social media, shopper, out-of-home and experiential.
Kicking off with a launch event this evening in Sydney today, Coca-Cola will transform Tumbalong Park in Darling Harbour into a Christmas pop-up, featuring the world-famous red truck. ARIA Award-winning Australian singer Samantha Jade will perform Christmas carols at the launch and support the tour on her on social channels.
Exclusive to Australia, the truck tour will feature a nationwide Secret Santa – one of the biggest gift exchanges the country has seen. Every visitor who comes to a truck tour stop, will be able to take part in the fun and enjoy Christmas carols and festive meals. The truck will visit twice as many stops this year – including Sydney, Perth, Adelaide, Broken Hill, Melbourne and Hobart finishing at Woolworths Carols in the Domain on December 22.
Coca-Cola will this year make a $500,000 contribution to The Salvation Army to help provide meals and services to people who need it most this Christmas.
Lucie Austin, Marketing Director at Coca-Cola South Pacific said: “We’re thrilled to launch our festive campaign with The Salvation Army for the second year running. It’s a campaign that spreads joy through community engagement and reminds us just how good it feels to give back.
“Bringing the legendary Coca-Cola Christmas Truck back down under was a no brainer after the stellar success and impact it made last year. We hope Australians will come along to enjoy the experience and help us spread the festive spirit.”
In addition to the truck tour, digital OOH panels will be live in Westfield over the holiday season and a bespoke design on the Coca-Cola Kings Cross billboard. There are also limited-edition Christmas packs available to build awareness of Coca- Cola’s partnership with The Salvation Army. To further drive engagement, the festive packs feature a QR code which consumer can scan to unlock festive content
Bespoke design on the Coca-Cola Kings Cross billboard.
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About Coca-Cola in Australia: The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. Our portfolio in Australia includes Coca-Cola, Coca-Cola No Sugar, Fanta, Sprite and Powerade. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Together with our bottling partner we have made a commitment to reduce sugar across our portfolio by 10% by 2020, as well an industry-wide pledge to reduce sugar across the industry by 20% by 2025. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, The Coca-Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide. Coca-Cola Amatil (Aust) Pty Ltd is the authorised manufacturer and distributor of The Coca-Cola Company’s beverage brands in Australia. Coca-Cola South Pacific Pty Ltd is an indirect wholly owned subsidiary of The Coca-Cola Company and provides marketing, technical and quality services to The Coca-Cola Company in Australia. Learn more at www.coca-colajourney.com.au and follow us on Twitter, Instagram, Facebook and LinkedIn.