Toasting a Special Relationship Coca-Cola and Berlin

Toasting a Special Relationship Coca-Cola and Berlin

 

Ritter then stood with an employee at Glienicke Bridge, the place where agents and prisoners were exchanged during the Cold War, in order to personally serve a Coke to visitors from his home town. When a German Democratic Republic (GDR) guard noticed this, he shouted, “Hey, I want one as well!”  

Berlin Wall

 

It was a time of rapid, bold decisions. A time of improvised offices at the counters of hotel bars, when unreliable telephone connections caused the temporary return of the telegram.


Ritter did not waste time with questions – he acted. Due to the hard work and swift action of Coke employees like Ritter, in the first week after the fall of the Wall, two million people drank a toast to freedom with a Coke. 

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