Coca-Cola Australia Responsible Marketing Policy

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Coca-Cola Australia Responsible Marketing Policy

Coca-Cola Australia is committed to contributing to a healthier food environment by supporting the WHO guidelines on sugars.[1] We do this by reformulating our drinks, offering a broader range of low and no calorie products, reducing pack size and marketing responsibly.

Coca-Cola Australia is committed to the responsible marketing of our products. In recent years, we’ve worked to introduce smaller pack sizes, offer nutritional information and reduce sugar content across our beverage range.

We believe that an important part of doing business the right way is ensuring that our marketing and advertising are conducted responsibly. We work closely with non-government organisations, customers, communities and governments to encourage healthy consumption and maximise consumer choice. 

Coca-Cola Australia is a signatory to an industry-wide responsible marketing pledge, led by the Australian Beverages Council. Coca-Cola Australia also adheres to the Coca-Cola Company’s Global Schools Beverages Guidelines. Our marketing communications only ever target people 15 and over. If you would like to find out more, please take a look at Our Actions in the Marketplace overview.

Please feel free to contact us for more information about our commitment to promoting Coca-Cola products responsibly. 

 

[1] World Health Organisation (WHO) recommends reducing the intake of free sugars to less than 10% of total energy intake https://www.who.int/nutrition/publications/ guidelines/sugars_intake/en/