The Switzerland team celebrates their victory over Italy.

A Coca-Cola sign hangs over the crowd at the Sweden vs. Brazil game.

A German brochure for the 1958 Sweden World Cup.

Coca-Cola is sold in the stands during the World Cup held in Chile.

A German brochure for the 1962 games held in Chile.

A Coca-Cola advertisement uses language to connect Coca-Cola to the worldwide sport. “Coca-Cola, la Setentacional” (“Coca-Cola, the seventy-sational”)

Fans in Mexico celebrated in the streets all night long. 

A Coca-Cola salesman distributes Coca-Cola to thirsty fans during the games.

One-of-a-kind Coca-Cola glasses to celebrate the World Cup in Argentina.

A Coca-Cola TV commercial during the 1982 Spain World Cup

Fans catch the World Cup wave during the 1986 Mexico games.

Large, inflatable Coca-Cola cans stood at the entrance of the stadium.

A World Cup fan shows off the Coca-Cola sponsored souvenirs. 

A Coca-Cola glass souvenir to remember the 1990 games in Italy. 

Figurines of the Brazilian soccer team during the 1998 FIFA World Cup

Commemorative pins for the first FIFA World Cup hosted by two countries. 

The first trophy tour started with the 2006 games in Germany. “We All Speak Football” global marketing platform: “This campaign recognizes that, despite our apparent differences, people from every walk of life understand football, and that our passion for the beautiful game unites us and brings us together.  Football is our common language.”

South Africa held the first FIFA World Cup on the African continent. The 2010 Trophy tour included 130 cities in 84 countries. 

Coca-Cola partners with artist K’Naan to make “Wavin Flag” the promotional anthem for Coca-Cola for the 2010 FIFA World Cup

Trophy will travel 92,000 miles through 89 countries leading to 2014 FIFA World Cup in Brazil