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Coca-Cola and the FIFA World Cup

Coca-Cola is the exclusive soft drink sponsor of the FIFA World Cup! 

Switzerland 1954

The Switzerland team celebrates their victory over Italy.


Switzerland 1954


Switzerland 1954


Sweden 1958

A Coca-Cola sign hangs over the crowd at the Sweden vs. Brazil game.


Sweden 1958


Sweden 1958

A German brochure for the 1958 Sweden World Cup.


Chile 1962

Coca-Cola is sold in the stands during the World Cup held in Chile.


Chile 1962

A German brochure for the 1962 games held in Chile.


Mexico 1970

A Coca-Cola advertisement uses language to connect Coca-Cola to the worldwide sport. “Coca-Cola, la Setentacional” (“Coca-Cola, the seventy-sational”)


Mexico 1970

Fans in Mexico celebrated in the streets all night long. 


Mexico 1970

A Coca-Cola salesman distributes Coca-Cola to thirsty fans during the games.


Munich 1974


Argentina 1978

Coca-Cola named the official worldwide sponsor of FIFA World Cup in Argentina and every FIFA World Cup to date.


Argentina 1978

One-of-a-kind Coca-Cola glasses to celebrate the World Cup in Argentina.


Argentina 1978


Argentina 1978


Spain 1982

A Coca-Cola TV commercial during the 1982 Spain World Cup


Spain 1982


Mexico 1986

Fans catch the World Cup wave during the 1986 Mexico games.


Mexico 1986

Large, inflatable Coca-Cola cans stood at the entrance of the stadium.


Mexico 1986


Mexico 1986

A World Cup fan shows off the Coca-Cola sponsored souvenirs. 


Mexico 1986


World Cup Fans throughout the 1980s and 1990s


World Cup Fans throughout the 1980s and 1990s


World Cup Fans throughout the 1980s and 1990s


World Cup Fans throughout the 1980s and 1990s


World Cup Fans throughout the 1980s and 1990s


Italy 1990


Italy 1990

A Coca-Cola glass souvenir to remember the 1990 games in Italy. 


Italy 1990


United States 1994


United States 1994


United States 1994


United States 1994


France 1998

Figurines of the Brazilian soccer team during the 1998 FIFA World Cup


South Korea/Japan 2002

Commemorative pins for the first FIFA World Cup hosted by two countries. 


Germany 2006

The first trophy tour started with the 2006 games in Germany. “We All Speak Football” global marketing platform: “This campaign recognizes that, despite our apparent differences, people from every walk of life understand football, and that our passion for the beautiful game unites us and brings us together.  Football is our common language.”


South Africa 2010

South Africa held the first FIFA World Cup on the African continent. The 2010 Trophy tour included 130 cities in 84 countries. 


South Africa 2010

Coca-Cola partners with artist K’Naan to make “Wavin Flag” the promotional anthem for Coca-Cola for the 2010 FIFA World Cup


South Africa 2010


South Africa 2010


2013-2014 FIFA World Cup Trophy Tour

Trophy will travel 92,000 miles through 89 countries leading to 2014 FIFA World Cup in Brazil


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Coca-Cola and the FIFA World Cup

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