This summer, would-be sweltering college campuses and festivals across the Southeast had the chance to cool down with ice-cold
Made up of 15 “experiences” – stops – the tour lasted nine weeks, during which CCBCC distributed approximately 11,250 Ice Bottles. Fans had the chance to “Taste the Feeling of cold,” take photos and share their #IceBottle stories across social media.
Fans fell hard for the bottles, lining up for the chance to get their hands on one and spreading the word on social media. Many wanted to know if the bottles would be available for purchase (Currently, there are no plans to release the ice-cold packs commercially).
“The Ice Bottles are a unique, once-in-a-lifetime – or once in a summer – experience and the epitome of experiential marketing that incorporates touch, feel, see and, most importantly, taste," said Carmen Cousin, CCBCC’s experiential brand manager.
More on Journey
UNDP and The
Coca-ColaFoundation Release Report on New World Program’s Progress and Its Contribution to the UN Sustainable Development Goals
Watch: How The
Coca-ColaCompany and its Competitors are Taking Calories and Sugar Out of Their Drinks
- POWERADE Connects Young Footballers With Pro Scouts in California Showcase
- Pump It, Werk It, Move It: Introducing vitaminwater active
Coca-ColaConnect Families With 'Message on a Bottle' Delivery