When it comes to brand love, few fans show more passion for
Many of them recently travelled to Essen, Germany, for the 23rd edition of the German Coke collector's convention.
Some 540 visitors made their way to the annual event, which was once again attended by the
"The Coke Convention is the place for Coke superfans and collectors in Germany to meet in person," said Wurm, who manages Coke's Consumer Interaction Centre in Germany. "Collectors can show off their invaluable treasures and look for that one special item to add to their collection."
The event also welcomed a VIP guest,
Other collectors were curious to know more about the
The Coke Archives also contain countless Coke treasures from Germany. When the German headquarters moved from Essen to Berlin in 2003, its extensive archive was transported across the Atlantic to
More on Journey
- Watch: Coke Zero Sugar Makes 'Jimmy Kimmel Live' Debut
- Coca-Cola Toasts Mississippi Bicentennial with Commemorative Glass Bottles
- DASANI Wins Safe America Foundation 2017 WorldSafe Award for PlantBottle Technology
- Coca-Cola Converts Unclaimed My Coke Rewards Loyalty Points Into $1 Million Donations to Boys & Girls Clubs and Junior Achievement USA
FIFA World Cup Trophy Tour by
Coca-ColaKicks Off in Moscow