will.i.am, Coke and EKOCYCLE Add Four New Brand Partners

Global music artist and producer will.i.am and The Coca-Cola Company announced last night at a private launch event that the Levi’s® brand, MCM, RVCA and Case-Mate® will be joining anchor partners, Beats by Dr. Dre® and New Era® as the newest members of the EKOCYCLE™ social movement.

On the evening of Oct. 24, will.i.am, The Coca-Cola Company and brand partner executives gathered in New York City to celebrate the EKOCYCLE brand launch. The event featured a build out that included sustainable materials throughout the space to offer an inside visual look at the EKOCYCLE story and process. The EKOCYCLE brand initiative was developed to educate consumers about everyday recycling choices and empower their purchasing decisions as part of a social change movement.

“Waste is only waste if we waste it,” said will.i.am. “We need to value the things we consume and become a more sustainable society that is moving towards a world with zero waste.” Through EKOCYCLE, consumers can learn about everyday recycling choices and empower their purchasing decisions as part of a social change movement.”

Learn more about EKOCYCLE and all the brands that joined the movement.