One year ago today I would have been waking up to a quick bucket shower and the sound of 85-orphaned children running into an Orphanage called Glorious, the school I developed and lived at in Tanzania. After 2 years of living in various parts of the developing world, I feel so blessed to have learned so much from both the world’s poorest as well as the many social entrepreneurs around the world that are stepping up in their communities to solve major issues. During this time I became friends with young individuals from all over who are rebuilding education systems, empowering women, innovating new technology and creating a movement around the injustices that our world’s poorest face.
Before I started working at
Five months later I am proud to say that
The Festival, which was the first in Central Park since 1981, purposely coincided with the United Nations’ General Assembly. The goal of this timing was to speak to these leaders and educate concertgoers about global issues such as child mortality, food and hunger, diseases such as malaria and polio and the need for action to be taken. In between 5 hours of music The Global Poverty Project’s Global Citizen movement passionately plead with the audience to help the 1.4 billion people in the world struggling to live on $1.25 or less a day.
Speeches were delivered by charity spokespeople, activists and celebrities from around the world including: Katie Couric, Jeffrey Sachs, Chelsea Clinton, Selena Gomez for U.S. Fund for UNICEF, Jake Gyllenhaal, Sophia Bush for Pencils of Promise, Olivia Wilde for Half the Sky Movement, Lauren Bush for World Food Program, and others.
The festival partnered with non-profit organizations such as World Vision, Rotary International, World Food Program, Half the Sky and Vitamin Angels – organizations that Coke partners with as well. Festival goers won tickets to the concert by participating in a social media advocacy campaign and earned points for sharing information related to global issues, volunteering and signing petitions to policy makers. The Global Citizen platform was unique and purposeful, as it provided that only those engaged with the movement would attend the concert. The hope is that this community will remain active and use their influence to help educate others and who can, in turn, give voices to the 1.4 billion who are not being heard. The festival was just the beginning!
Although I now wake to a very different world each day, I am so grateful to be a part of a Company that values a movement like this and is making a difference in places most do not see.
Katelyn Carey is a Contractor in PSS Community Engagement at The
Want an inside look at the making of The Global Festival? The Co-Founder, Ryan Gall, also wrote about his experience.
More on Journey
- The Sights and Sounds of Coke Music: Design Lead Goes Behind the VIS
- Coca-Cola and Rock Mafia Present... the Exclusive 'Fly or Die' Video
- 7 Reasons to Visit the World of Coke During its 7th Anniversary Year
Record, Remix, Relax: W Hotels and
Coca-ColaUnveil Private Music Studios in Bali
- Music Industry Unites to Support Global Poverty Project’s Global Citizen Tickets