It’s the 30th anniversary of Diet Coke in Europe this year and on Monday this week we held an event to celebrate our partnership with designer Marc Jacobs as creative director. Despite the freezing weather, people travelled from across Europe to London to see the first reveal of the limited edition bottles and to hear Marc discuss his inspiration for the campaign. After months of planning, it’s an exciting moment for the Diet Coke team!

Diet Coke Bottles Launch Party

The Diet Coke team with Marc Jacobs at the launch party.



We started the event by showing a film that Marc stars in for Diet Coke. In the film, three women were invited to join him on a fashion journey through the 80’s, 90’s and 00’s – the three decades since the launch of Diet Coke. After a brief pause all eyes focused on the stage and after an exciting teaser video the curtain dropped to reveal three giant versions of the bottles Marc had created for us – each inspired by a different decade – alongside the designer himself.

Diet Coke

The Marc Jacobs bottles, inspired by the 80’s, 90’s and 00’s.



After a Q&A session with Marc, where he discussed his inspiration for the designs, his views on different trends and his love of Diet Coke, we had a quick look online and saw already the first mentions appearing – it’s a great feeling to see positive feedback from Diet Coke fans. At that point we switched off the laptop and enjoyed the rest of the evening – a night of food, drinks and entertainment inspired by the 80’s, 90’s and 00’s!

See below for a video capturing the night's excitement.





Diet Coke bottles

Models Eliza Cummings, Lily McMenamy and Ginta Lapina



Rob Bayne is Senior Brand Manager for Diet Coke in North West Europe and Nordics.