Alfredo Rivera is president of North America for The Coca-Cola Company, helping lead the company’s transformation to emerge stronger as a total beverage company, enabled by a globally-networked organization. A veteran of the global Coca-Cola system for more than 35 years, Rivera is a seasoned operator with proven ability to develop winning strategies and inspire teams to achieve sustainable growth.
Prior to his current role, Rivera served as president of the company’s Latin America group, where he oversaw the operations of four business units across nearly 40 Latin and Caribbean countries. Along with creating a networked organization, he built a strong, diverse pipeline for leadership, and in 2020, the Latin America group achieved gender balance among its business unit presidents.
While Rivera served as president of the company’s Latin Center business unit from 2013 to 2016, the organization qualified for the Woodruff Cup for three consecutive years, and won in 2015. The Woodruff Cup is the most prestigious global award granted by The Coca-Cola Company to the business unit with the most outstanding annual performance.
Before joining Latin Center, Rivera was Sparkling Beverages General Manager for the Mexico business unit for six years. He led the Franchise and Customer & Commercial Leadership functions to a new level of collaborative planning and execution with key customers and nine bottling partners, which resulted in surpassing revenue, profit, volume, and share objectives from 2007 through 2012.
From 2004 through 2006, Rivera served as General Manager of the Ecuador business, leading the turnaround of the business under challenging circumstances. Prior to that, he was Southeast Region Manager in the Brazil division from 1999 through 2003.
In 1997, Rivera joined The Coca-Cola Company as District Manager for Guatemala and El Salvador in the Central America and Caribbean division. During the 13 years prior, he worked for two Independent Coca-Cola bottlers in Honduras and El Salvador.
He holds a bachelor's degree in history and an MBA from the University of Southern Mississippi; he also completed the Advanced Management Program at Harvard Business School. Rivera serves on the board of directors for the American Beverage Association; fairlife, LLC; Morehouse College; Boys & Girls Clubs of America; Principal Financial Group and the Smithsonian National Museum of the American Latino.
A native of Honduras, Rivera is fluent in English, Spanish and Portuguese. He currently resides in Atlanta, GA.
Person subject to the reporting requirements of Section 16 of the Securities Exchange Act of 1934, as amended.