Claudia Lorenzo is president of the ASEAN business unit of The Coca-Cola Company. Lorenzo, who joined the company in 1994, was appointed to this role in 2019. The ASEAN business unit is based in Singapore and has 11 countries, including the Philippines, Thailand, Indonesia, Vietnam and Malaysia.
Lorenzo previously served as vice president of Still Beverages for the company’s Brazil business unit.
Lorenzo joined Coca-Cola Brazil in 1994 and went on to hold a variety of roles across several functions, including key account management, shopper marketing, planning, franchise leadership and public affairs, communications and sustainability. She led public affairs, communications and sustainability in Brazil from 2015 to 2017.
Prior to Coca-Cola, Lorenzo worked for Globo TV in Brazil for four years.
Lorenzo earned a degree in journalism from Helio Alonso University, or FACHA, and holds an executive MBA with a focus in retail management from IBMEC, both in Brazil.