Marcelo Boffi is president of the Bottling Investments Group of The Coca-Cola Company, a unit that includes company-owned bottling operations. Boffi is also deputy group president for the company’s Asia Pacific group.
Boffi has more than 20 years of experience with Coca-Cola across markets in Argentina, Colombia, Ecuador and China.
He joined the Coca-Cola system in 1996 in Argentina in marketing operations. Boffi progressed in various managerial positions in operations, sales, product strategy and customer management before becoming franchise operations director for Argentina in 2006.
Boffi was later promoted to general manager for Ecuador in 2009 and Andean Region franchise unit general manager for Colombia and Ecuador in 2011.
In August 2014, Boffi and his family relocated to Asia, where he joined Coca-Cola Greater China as vice president of Operations & Customers & Commercial Leadership. In 2018, he became chief operating officer of China. He was later appointed deputy president before taking his role as president of the Bottling Investments Group. In 2020, Boffi added duties as deputy group president for the Asia Pacific group.