Coke's FIFA World Cup VIS will come to life in 175 countries.
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'Through Speto's bold, simple
yet iconic style' we were able to achieve both an authentic voice from
Brazil but have it locally adapted around the world,' said Coke's Global Design VP James Sommerville.
FWC Level 1 Spectacular 604
An outdoor execution in Brazil.
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The VIS is designed to be flexible so countries can localize packaging designs and more.
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