In an early-1920s speech, a Coca-Cola bottler declared, “Coca-Cola was as instrumental in building up the soft drink industry as Henry Ford was in building up the automotive industry.”

This photo was featured in the August 1952 issue of Coca-Cola Overseas. This Model T Ford and body cost Coca-Cola $570 in 1921. The first Ford truck with a special body to hold 24 cases (and eight more on top, when required).

Coca-Cola Ford Model AA panel delivery truck in El Paso, Texas, 1931.

Ford Model AA truck operated by the Birmingham, Alabama bottler, Crawford Johnson & Co., Inc., 1931.

Ford Model AA 1-1/2-ton panel truck in downtown Denver, Colorado. This truck was operated by the Denver Coca-Cola Bottling Company.

1935 Ford delivery truck delivers Coca-Cola during a flood in Richmond, Virginia.

1953 Ford cab-over-engine Model P500 Coca-Cola delivery truck.

1954 Ford F500 Coca-Cola delivery truck used in Ohio. This truck was marketed to Coca-Cola bottlers with the feature: "With all the doors up, forklift trucks can load or unload pallets at top speed."