‘The Real World’ Meets ‘The Real Thing’: Coca-Cola Debuts ‘One Last Summer’ Docuseries 5 Summers of Share a Coke: How the Team Behind the Hit Campaign Keeps Things Fresh Year After Year The True 'Colors' of Collaboration: Coca-Cola’s FIFA World Cup Anthem Crosses Borders with Local Remixes Coke Studio: Building KO's Largest Digital Asset with More Than 1 Billion Views TOP STORIES Coca-Cola Sweden Says No to Racism Digital campaign takes a stand during the 2018 FIFA World Cup. 'Round-the-Clock Refreshment Coke uses Sip & Scan technology to engage fans during Olympic Winter Games PyeongChang 2018. Watch: Quirky Dance Move Goes Viral Coca-Cola fights the post-lunch slump in campaign created by the company’s Southeast Asian business unit in Singapore. Local Artists Inspired by New Coke Flavors Four unique artists on opposite sides of the country support launch Coca-Cola California Raspberry and Coca-Cola Georgia Peach. Innovative Marketing in the News Panini’s FIFA World Cup Digital Sticker Album More Popular Than Ever Coca-Cola, FIFA and Panini again give fans the opportunity to "collect" their favorite players and teams both physically and digitally. Fast-Growing Suja Presses On With First IMC In five years, Suja has grown from a small home-delivery operation created by four passionate juicers in San Diego to a nationally distributed retail brand. Arby’s Sets Guinness World Records With Coke Partnership Reveal Arby’s made big news today in America’s smallest town. Inside Coke's First-Ever ‘Virtual Sponsorship Deal’ Coca-Cola is getting in the game – literally – through a first-of-its kind content integration with the new EA SPORTS™ FIFA 18, which follows the career of virtual football phenom Alex Hunter.