Robert Woodruff
On September 5, 1919, a consortium of businessmen led by Ernest Woodruff, Robert W. Woodruff's father, purchased The Coca-Cola Company for $25 million.

The business was re-incorporated as a Delaware Corporation and its stock was put on public sale on the New York Stock Exchange, with common stock at $40 per share, and preferred stock at $100 per share.

The initial symbol used for The Coca-Cola Company was CCO. By 1923, the symbol "KO" replaced "CCO."

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