Removing 6.4 trillion calories from the marketplace is no easy feat. This accomplishment shows the positive change that happens when we work together across business, government and civil society. As a founding member of the Healthy Weight Commitment Foundation, Coca-Cola has introduced over 100 no- and low- calorie beverages in the last seven years and we have innovated with portion-control packaging and front-of-pack calorie labeling. These efforts, and many others, are helping people make choices that let them lead happier, healthier lives.
Additionally The Coca-Cola Company has contributed the following to the marketplace:
- We offer more low- and no-calorie options. People often look for ways to manage their calories so we are helping them by offering low- and no-calorie options for nearly all of our brands. Today, we offer more than 180 low- and no-calorie beverages in the U.S. and Canada, and low- and no-calorie beverages now represent nearly one-third (33%) of our beverage volume in North America.
- We made portion control packages more available. Today people can enjoy a 7.5 fl oz mini can of some of their favorite sparkling beverages, including Coca-Cola®, Diet Coke, Coke Zero, Sprite®, Sprite Zero, Fanta® Orange and Seagram’s® Ginger Ale.
- We innovated. Using a natural, zero-calorie sweetener from the stevia plant, we introduced a number a great tasting beverages including vitaminwater zero™.
- We introduced more zero calorie beverages like Caffeine Free Coke Zero™, DASANI Sparkling Water™ and fruitwater®.
- We created Coca-Cola Freestyle®, a unique beverage dispenser that truly offers the kind of variety designed to meet peoples’ beverage needs and lifestyles. Coca-Cola Freestyle® provides 70 no- and low-calorie options, more than 90 caffeine-free choices and more than 80 unique brands offered nowhere else.
- Coca-Cola also pioneered front-of-pack calorie labeling, committing to having nearly all of our products bearing front-of-pack calorie information by the end of 2011. In partnership with the beverage industry, we rolled out Calories Count™ Vending Program in 2012. We are working with government leaders, restaurant operators, vending machine companies and other customers to increase availability of low- and no-calorie beverages in vending machines. And increasingly, people are seeing the “Calories Count™” signage on vending machines which helps to remind them to consider the calories in their beverage choice.