On July 1, The Coca-Cola Company paused all activity across social media platforms globally in order to reassess our internal policies. We also used this time to communicate to our social media partners our expectation of greater accountability and transparency.
While we’ve made progress, our journey is not complete. Our re-entry to social media will be a phased approach by channel. Currently, we are active on platforms such as YouTube, Twitter and LinkedIn. We remain paused on Facebook and Instagram globally, among others.
Our actions include:
1. Company policy review
The development of a new Policy regarding Hateful Activity to serve as our foundation for expectations regarding management of hateful activity and harmful content on social media platforms. This will complement our existing Digital Media Principles and Responsible Marketing Policy.
2. Assessment of platforms
Qualitative and quantitative assessment of platforms against our hateful activity policy and expectations for additional transparency and industry-standard harmonized governance. This is work in progress and will be conducted internally and with independent 3rd parties.
3. Industry & stakeholder engagement
Engaging partner platforms, global agency partners and industry groups in productive dialogue to harmonize definitions, harmonize measurement, and create third-party validation of platform results to collectively drive towards a better shared future. Member of the Global Alliance for Responsible Media.