On July 1, we paused activity across all social media platforms globally in order to reassess our internal policies and communicate to our partners our expectations for greater accountability and transparency. As of October 15, we returned to active status on Facebook and Instagram, joining Twitter, YouTube and LinkedIn that were previously reinstated.
While we continue to engage with our partners and the industry to ensure high standards with a long-term view, we believe there has been measured progress across most platforms in addressing hateful activity and harmful content.
Over the course of the pause, The Coca-Cola Company focused efforts on the following:
Creation of a Social Media Policy regarding Hateful Activity. The policy has been shared with all of our partners and remains the foundation for expectations regarding management of hateful activity and harmful content on social media platforms.
Qualitative and quantitative assessments of platforms against our hateful activity policy and shared expectations for additional transparency and industry-standard harmonized governance.
Engaging partner platforms, global agency partners and industry groups in productive dialogue to harmonize definitions, harmonize measurement, and create third-party validation of platform results to collectively drive towards a better shared future. The Coca-Cola Company is an active member of the Global Alliance for Responsible Media (GARM).
Last Updated: 10/20/2020