Coca-Cola Sponsorships

A Long and Enduring History

Long history of sponsorships

The Coca-Cola Company is proud to have a long history of sponsoring major events, organizations and projects around the world.

Among our most well-known sponsorships are American Idol, Apple iTunes, BET Network, NASCAR, NBA, NCAA, and the Olympic Games. Get to know more about some of the most popularCoca-Colasponsorships:

American Idol: Coca-Cola has been an official sponsor for all ten seasons of American Idol®, the number one-rated television phenomenon now airing Wednesdays and Thursdays on FOX.

BET Network: Coca-Cola partnered with one of Black Entertainment Television's (BET) most popular properties --106 Park--to bring the program to life.

NASCAR: Coca-Cola has been involved with stock car racing for more than 50 years and has been the official sparkling beverage of NASCAR since 1998. Its long-term partnership with NASCAR runs through the 2017 season.

NBA: Sprite, the world's leading lemon-lime sparkling beverage, has been the Official Soft Drink of the National Basketball Association, (NBA) in the U.S. since 1994.

NCAA: Coca-Colais an Official NCAA Corporate Champion, the Official Fan Refreshment of the NCAA and partner with the NCAA in a 13-year association.

Olympic Games: The Coca-Cola Company is proud to be the longest continuous corporate partner of the Olympic Games.