President, Latin America Group
Alfredo Rivera is President of The
Before being promoted to his current role, Rivera was President of the Latin Center business unit, based in San Jose, Costa Rica. Under his leadership, Latin Center qualified for the company’s top award -- the Woodruff Cup -- three years in a row and was awarded the prestigious prize in 2014.
Rivera joined The
From January 2004 to August 2006, he served as General Manager for the Ecuador business, leading the turnaround of the business under challenging circumstances. He then moved to serve as Sparkling Beverages General Manager for the Mexico business unit. In this role, he was responsible for leading franchise and customer and commercial leadership functions in the second largest business unit of the company. During this period, he led the company’s key customers and nine bottling partners to a new level of collaborative planning and execution of Mexico’s business unit strategy, which resulted in surpassing revenue, profit, volume, and share objectives from 2007 through 2012.
Prior to joining the company, Rivera worked for two independent
Rivera holds a Bachelor’s Degree in History and a Master’s degree from the University of Southern Mississippi. He also completed the Advanced Management Program from Harvard Business School.