President, Mexico business unit
Manuel “Manolo” Arroyo is president of the Mexico business unit of The
Arroyo started his
Arroyo returned to Spain in 2000 as marketing director for the company’s Iberia business unit and later added duties as general manager for sparkling brands. In 2004, he was appointed general manager for Spain, including leading a sales company that was jointly co-owned with seven independent Spanish bottlers.
In 2006, Arroyo moved to Bangkok to serve as president of the South East and West Asia (SEWA) business unit. In 2010, he was appointed president of the ASEAN business unit, leading the integration of the former Philippines and SEWA business units. During his eight years in Asia, he led structural refranchising in Malaysia, Singapore, Vietnam, Cambodia, Indonesia, The Philippines and the company’s first-ever entries in Myanmar/Burma and Laos.
Arroyo returned to
Arroyo began his career in 1987 by co-founding his own business, a ski school in Madrid. He joined S.C. Johnson & Son in Madrid in 1992, followed by roles with Banco Santander before moving to
Arroyo, a native of Spain, earned bachelor’s degrees in business administration and law, both from ICADE in Madrid. The Mexico business unit that Arroyo leads was recognized in 2017 with the Woodruff Cup, which is awarded annually to the company’s best-performing business unit.