President, Southern and East Africa
The Coca-Cola Company
Bruno Pietracci is president of the Southern and East Africa business unit of The Coca-Cola Company. Pietracci took this role on July 1, 2018. He previously served as vice president, operations, for the company’s Europe, Middle East and Africa Group.
Pietracci joined Coca-Cola in Brazil in 2008 as vice president of strategic planning and research. In 2010, he moved into operations to lead the Southern Brazil region. He was then appointed to lead the Central Franchise Unit, partnering with bottler Coca-Cola FEMSA to reshape business in that region. Pietracci was then named general manager of the Colombia, Venezuela and Ecuador markets.
Pietracci also serves as a member of the board of directors of Coca-Cola Beverages Africa.
Prior to joining Coca-Cola, Pietracci was an associate principal at McKinsey and Co. in Brazil and Lisbon, working in the marketing and sales area with consumer packaged goods and telecommunications clients. He holds a degree in mechanical engineering from the Universidade Estadual de Campinas in Brazil and an MBA from INSEAD in France.