Marcelo Boffi

President, Bottling Investments Group

Marcelo Boffi is president of Bottling Investments Group, a unit that includes Coca-Cola’s company-owned bottling operations.

Boffi, who began his role in 2019, has more than 20 years of experience with Coca-Cola across markets in Argentina, Colombia, Ecuador and China.

He joined the Coca-Cola system in 1996 in Argentina in marketing operations and then progressed in various managerial positions in operations, sales, product strategy and customer management until becoming franchise operations director for Argentina in 2006.

Boffi was later promoted to the roles of general manager for Ecuador in 2009 and Andean Region franchise unit general manager for Colombia and Ecuador in 2011. In August 2014, Marcelo and his family relocated to Asia, where he joined Coca-Cola Greater China as vice president of Operations & Customers & Commercial Leadership.

In 2018, he became chief operating officer of China. He was later appointed deputy president before taking his current role.