Operations Leadership- Zoran Vucinic

Zoran Vučinić

President, Middle East and North Africa
The Coca-Cola Company

The Middle East and North Africa Business Unit is one of the most diverse Business unit worldwide and covers a wide geography of 24 countries and operates in 6 regional offices for 770 million consumers spanning from Morocco to Pakistan. The territory is operated by 23 independent bottling partners and a juice company JV between Aujan and The Coca-Cola Company. 

Vučinić serves as a Board Director of five bottling entities: The Equatorial Coca-Cola Bottling Company, Coca-Cola Bottling Company of Egypt, National Bottling Company (Palestine), Coca-Cola Bottling Company of Pakistan and Aujan/TCCC JV. Previously, he led for 9 years the Russia, Ukraine & Belarus Business Unit based in Moscow, Russia.

Vučinić joined The Coca-Cola Company in 1988 as a Marketing Services Manager with responsibility for the former Yugoslavia, Bulgaria and Romania unit. He was promoted to Marketing Director for Coca-Cola Poland, a start-up assignment. After that he was appointed as Region Manager for Switzerland and Austria, followed by a secondment to Coca-Cola Amatil Europe, as Marketing & Sales Director. He then joined the Asia Pacific Group as Deputy Division President, South and West Asia Division based in Bangkok, Thailand. After leaving the Company, Zoran worked as  a consultant for Egon Zehnder International in Vienna, Austria and thereafter as President of the Dukat Dairy Group, a leading regional and dairy group out of Zagreb, Croatia.

Zoran graduated from the Middlesex Business School in London and the European Business School (ESB) Reutlingen University, Germany. He also holds an M.B.A. from the Massachusetts Institute of Technology (MIT), Sloan School of Management.