Senior Vice President, Special Projects
Coca-Cola North America
Brent Hastie is senior vice president, special projects, for Coca-Cola North America.
Hastie previously served as chief financial and supply chain officer for Coca-Cola North America, leading an organization of close to 4,000 supply chain and finance associates across the United States and Canada.
Hastie also served as senior vice president of strategy and planning for The Coca-Cola Company. In this role, he was responsible for driving global strategic planning and helping develop new avenues for revenue growth, while also finding opportunities to improve productivity and efficiency.
Hastie joined Coca-Cola in 2006 and went on to serve as chief strategy officer for Coca-Cola Refreshments; president of Active Lifestyle brands, where he was responsible for managing the glaceau business; vice president of Commercial Leadership Still Beverages; and vice president of strategy and planning, all for Coca-Cola North America.
Prior to joining Coca-Cola, Hastie was a principal with McKinsey & Co., working in Atlanta, Brazil and South Africa. He also worked in the Private Equity Group of Bain Capital as an executive vice president.
Hastie earned a B.S. in chemical engineering from the Georgia Institute of Technology, graduating summa cum laude, and received an M.B.A. with distinction from Harvard University.