As part of the bi-coastal launch event, Google representatives let people tap pre-loaded Sprint Nexus S smartphones so they could experience the technology and receive free Cokes from
Watch video from the NYC event:
The event -- and the Google partnership -- highlight
"Cashless vending allows more flexibility in pricing and typically leads to a significant volume lift, as well as increased consumer satisfaction," said Dan Avenick, Director of Vending Strategy, CCR.
Currently, only a small percentage of
Part of the reason for the planned growth is SWIPE, an internal cashless vending solution
Because of SWIPE's robust technology,
While consumers can go cashless with credit cards, they can also go cashless with mobile wallets enabled by their smartphones, which experts predict will take off in the next few years. Google Wallet, which launched in May, works on Nexus S phones. As part of the Google partnership,
"We're investing in cashless vending because we know consumers are more likely to buy a beverage at a vending machine with this technology, and because it greatly expands our ability to connect with consumers through loyalty and other targeted marketing programs," Avenick said. "The enthusiasm at the Google Wallet demonstrations in New York and San Francisco shows how much consumers are embracing this technology and of course, how much they love our brands."
More on Journey
- Coca-Cola Produces World's First PET Bottle Made Entirely From Plants
- Coca-Cola Releases Water Stewardship Progress Report
Coca-ColaCompany and Green Mountain Coffee Roasters, Inc. Enter into Long-Term Global Strategic Partnership
- Seagram's Sparkling Seltzer Water Ushers In Summer With Four New Refreshing Flavors For Any Occasion
- Coca-Cola Installs 1 Millionth HFC-Free Cooler Globally, Preventing 5.25MM Metrics Tons of CO2