Coca-Cola Refreshments has launched a campaign to recruit military talent at all levels, with a commitment to offer at least 800 jobs to veterans in 2012.
These new employees will join the more than 5,500 veterans already working for the Company throughout the United States.
Why It’s a Great Time to Hire Veterans
This staffing program couldn’t come at a better time: In recent months the unemployment rate for Iraq and Afghanistan war veterans has climbed as high as 12 percent, according to the Bureau of Labor Statistics.
The updated personnel strategy includes several key features, such as special training for recruiters and hiring managers, a military career website and partnerships with Department of Defense agencies.
As part of the program,
Coca-Cola Refreshments is a division of The
"Our military personnel have made incredible sacrifices to serve and protect their country, and when they return home, they deserve support and recognition from companies like
A Long History of Helping the Troops
Coca-Cola’s significant support of U.S. military troops dates to 1941, when former Company President Robert Woodruff committed "to see that every man in uniform gets a bottle of
That same decade, the Company also initiated a partnership with the USO, which has been going strong for more than 70 years.
Throughout the year, many marketing programs also pay tribute to and reward veterans for their service.
How Members of the Military Can Learn More
"Coca-Cola Refreshments recognizes that our military provides a strategic, qualified talent pipeline for our organization," Cahillane says. "Recruiting military veterans is not just the right thing to do, it's also the smart thing for our business."
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