When you’re browsing store shelves looking for something to take care of your thirst, brand-new Minute Maid Light Lemonade packaging is sure to catch your eye. Whether you are drawn to the original Light Lemonade or the all-new Minute Maid Light Pink Lemonade, the clear 59-ounce recyclable PET bottle allows you to see the goodness inside. And with only 15 calories per 8-ounce serving, Minute Maid Light Lemonades put the squeeze on great-tasting refreshment.
Both versions of Light Lemonade will be available on grocery store shelves in chilled juice sections across the country. The drinks have two-thirds fewer calories per serving than the nearest low-calorie lemonade competitor.
"Minute Maid Light Lemonade and new Minute Maid Light Pink Lemonade offer people a lighter way to enjoy the refreshing and delicious taste of lemonade. And they're packed with great Minute Maid flavor, so your tongue will never know they have only 15 calories per serving," says Vice President, Marketing Charles Torrey, with the Minute Maid Business Unit. "We also think people will find Minute Maid Light Lemonade's new bottle visually appealing, as it showcases the tasty product inside."
The lemonades are part of the Minute Maid portfolio of beverages, with more than 100 flavors and varieties. Minute Maid is the No. 1 fruit and vegetable juice brand in the world in terms of combined retail and food service volume sales in 2010*.
For additional information about Minute Maid brands, visit minutemaid.com.
*Source: Euromonitor International Limited; total volume sales including retail volume sales plus food service sales in liters based on 2010 data.