Earlier this fall,
People have told us they love the limited-edition white "Arctic Home"
Starting in early December, people will find new red "Arctic Home" cans on store shelves. This limited edition can continues to advance our campaign efforts to protect the polar bear's Arctic home. The limited-edition white "Arctic Home" cans will remain on store shelves until supplies last. There has been no change to the classic
Phase II of "Arctic Home" will kick off with an enhanced integrated marketing program, prominently featuring both the polar bear and our iconic Santa Claus icon. Red can imagery will be on new point-of-sale in stores and featured across our television, cinema, print, digital and out-of-home advertising. In addition, we'll feature our Sundblom Santa just in time for Christmas. He will be displayed in stores, in Times Square advertising, on 8-ounce glass
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