Partnership Enhances The Coca-Cola Company's "Arctic Home" Campaign, Supporting World Wildlife Fund to Conserve Polar Bear Habitat

Snowball Effect Mobile App Shares Conservation Efforts with Fans

DALLAS, Nov. 8, 2011 - Coca-Cola and 7-Eleven are joining forces this holiday season to give customers a chance to have some chilly fun for a great cause. The initiative is part of The Coca-Cola Company'‟s "Arctic Home" campaign, which supports World Wildlife Fund‟s (WWF) conservation efforts to protect the polar bear Arctic habitat.

The partnership between the world'‟s largest beverage company and the largest convenience-retailing chain will come to life through an interactive app for iPhone®, iPad® and iPod touch®, in-store promotions and a limited-time Sprite Snowball Blast Slurpee® flavor.

"By partnering with 7-Eleven'‟s 6,400 U.S. locations on our 'Arctic Home‟' campaign this holiday season, we can raise even more awareness and funding to help ensure the polar bears always have a place to call home," said Katie Bayne, president, general manager of Sparkling Beverages, Coca-Cola North America.

"7-Eleven® stores are raising awareness for their Arctic habitat by creating the Snowball Effect app for our guests to learn more about WWF, the polar bears and to have fun," said Jesus Delgado-Jenkins, 7-Eleven‟s senior vice president of merchandising, marketing and logistics. "Users can share the Snowball Effect app with friends on Facebook or play each other. They can enhance their game-play by checking-into our stores, downloading codes on specially marked Coca-Cola products and earning points for prizes."

The app encourages users to gain points by challenging friends to virtual snowball fights, entering codes on specially marked peel away stickers found on Coke packaging, Slurpee and Big Gulp® cups and by checking-in at 7-Eleven stores. The more active a user is with the app, the more friends are introduced to the polar bears'‟ needs, and the more chances a user has to earn points and chances to win.

To reward those doing their part to help the polar bears, 7-Eleven is giving away both weekly prizes and a grand prize to Snowball Effect users. Each week during the nine-week promotion, an iPad will be awarded to eight winners based on the highest cumulative scores posted. At the end of the promotion, an iPad will be awarded at random to eight more users. The Snowball Effect grand prize -- a trip for two to the Arctic -- will be awarded to the user with the highest cumulative number of points.

Users must have a Facebook account in order to play games, challenge friends and check-in at 7-Eleven stores. They also must become members of Slurpee Rewards to enter codes from 7-Eleven and Coke products and be eligible to win Snowball Effect prizes.

Available through Dec. 31, 2011 the app can be downloaded for free by visiting, the App StoreSM or by scanning quick-response codes on Slurpee and Big Gulp cups and in-store signage at 7-Eleven stores nationwide. and homepages will feature messages encouraging visitors to download the app.

The app helps raise funds for WWF'‟s efforts by directing users to, where they can enter package codes from specially-marked Coca-Cola products to trigger an individual $1 donation. Coca-Cola will match all donations made with a package code by March 15, 2012, up to a total of $1 million.

"Arctic Home" grew out of an existing partnership between WWF and Coca-Cola focused on freshwater conservation and a mutual interest in protecting the polar bear habitat. Over the last four years, Coca-Cola has supported WWF‟s polar bear conservation efforts. Now, Coca-Cola is taking its commitment to a whole new level. WWF has a vision to help protect the polar bear‟s home. Coca-Cola is lending its marketing power and resources to help bring this vision to life by turning its iconic red cans white and committing up to $3 million to WWF. White bottle caps also will be on bottles of Coke, Diet Coke, Coke Zero, Sprite, Nestea, Minute Maid and more.

For more information about "Arctic Home," visit

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,900 7-Eleven® stores in North America. Globally, there are approximately 43,500 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine‟s 2011 list of Top Franchises for the Money; #4 spot on Entrepreneur magazine‟s Franchise 500 list for 2009, #3 in Forbes magazine‟s Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at