Partnership Enhances The
Snowball Effect Mobile App Shares Conservation Efforts with Fans
DALLAS, Nov. 8, 2011 -
The partnership between the world'‟s largest beverage company and the largest convenience-retailing chain will come to life through an interactive app for iPhone®, iPad® and iPod touch®, in-store promotions and a limited-time Sprite Snowball Blast Slurpee® flavor.
"By partnering with 7-Eleven'‟s 6,400 U.S. locations on our 'Arctic Home‟' campaign this holiday season, we can raise even more awareness and funding to help ensure the polar bears always have a place to call home," said Katie Bayne, president, general manager of Sparkling Beverages,
"7-Eleven® stores are raising awareness for their Arctic habitat by creating the Snowball Effect app for our guests to learn more about WWF, the polar bears and to have fun," said Jesus Delgado-Jenkins, 7-Eleven‟s senior vice president of merchandising, marketing and logistics. "Users can share the Snowball Effect app with friends on Facebook or play each other. They can enhance their game-play by checking-into our stores, downloading codes on specially marked
The app encourages users to gain points by challenging friends to virtual snowball fights, entering codes on specially marked peel away stickers found on Coke packaging, Slurpee and Big Gulp® cups and by checking-in at 7-Eleven stores. The more active a user is with the app, the more friends are introduced to the polar bears'‟ needs, and the more chances a user has to earn points and chances to win.
To reward those doing their part to help the polar bears, 7-Eleven is giving away both weekly prizes and a grand prize to Snowball Effect users. Each week during the nine-week promotion, an iPad will be awarded to eight winners based on the highest cumulative scores posted. At the end of the promotion, an iPad will be awarded at random to eight more users. The Snowball Effect grand prize -- a trip for two to the Arctic -- will be awarded to the user with the highest cumulative number of points.
Users must have a Facebook account in order to play games, challenge friends and check-in at 7-Eleven stores. They also must become members of Slurpee Rewards to enter codes from 7-Eleven and Coke products and be eligible to win Snowball Effect prizes.
Available through Dec. 31, 2011 the app can be downloaded for free by visiting
The app helps raise funds for WWF'‟s efforts by directing users to
"Arctic Home" grew out of an existing partnership between WWF and
For more information about "Arctic Home," visit
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,900 7-Eleven® stores in North America. Globally, there are approximately 43,500 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine‟s 2011 list of Top Franchises for the Money; #4 spot on Entrepreneur magazine‟s Franchise 500 list for 2009, #3 in Forbes magazine‟s Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.
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