International DJ Avicii unveils brand new track, Speed (burn & Lotus F1® Team Mix) at burn Yard™ Live in Budapest
Budapest, Monday July 29, 2013 - Fans of music and street art gathered in the thousands this weekend to hear international super star Avicii drop brand new track Speed (burn & Lotus F1 Team Mix) at burn Yard™ Live. Fuelled by burn®, the new track is inspired by Avicii’s first experience of F1® when he visited Lotus F1® Team at their Enstone home. Dance music fans all over the world can stream the new track in full now by logging on to http://bit.ly/avicii_burn.
As part of the production process, burn gave Avicii his first experience of F1® by introducing him to Lotus F1® Team at Enstone in May. Immersing himself in the world of motorsport, the DJ met with Lotus F1® Team technicians and was fascinated by the creative processes and technical innovation that he saw. Landing in Ibiza for burn Residency the next morning, Avicii was so inspired by the visit that he immediately started to produce the track, Speed (burn & Lotus F1® Team Mix).
Avicii said: “A major
inspiration for the track came from the day I spent at the Lotus F1 Team camp
in Enstone. The principle of what they were doing there reminded me of
producing music, constantly working to improve the car throughout the year any
way they can and collecting data similar to feedback of a track. There are
plenty of sounds associated with F1 to get inspired by so the process was very
natural. It was rocking so much at burn Yard
Live that when I played Speed I decided to try something different and mix it
up with Aloe Blacc’s vocals from my number 1 hit Wake Me Up. It was a cool
night and that moment was definitely my highlight seeing the crowd go wild to
my new track."
Since his debut, bedroom music-maker turned international superstar Avicii’s music has burned through dancefloors across the globe like wildfire. Not content to be releasing his debut album TRUE and topping the charts in 39 countries across the world with his first album single Wake Me Up!, Avicii joined the global collective of cultural innovators taking part in the burn Yard™ program.
is a new global program from burn, the leading
energy drink from The
Throughout burn Yard™ Live a crew of burn Residency DJs and electronic dance music legends from around the world kept the thousand-strong crowd on their feet, culminating in a headline appearance from Avicii. Residency DJs Yamoto, from Japan, and Italian duo Fire Flowerz along with Denmark’s Rune RK and local Hungarian dance act Metha b2b Mira each took a turn at the decks as the event stretched into the early hours.
Prinz M. Pinakatt, Global Director Sports &
Entertainment Marketing, The
showcasing creative collaborations at burn Yard™ Live
included street artist M-City, conceptual artist Gerry Judah,
champion skateboarder Rune Glifberg and Lotus F1® Team. Another highlight of
the evening saw Judah and Glifberg unveil a ‘skate-able’ sculpture to be used
by the world’s best skateboarders, which served as the centerpiece for burn Yard™ Live.
burn Yard™ Live, in Budapest, was the first in a series of public events where people can live the fusion of music, art and sports. Throughout the year, burn has produced an inspirational video documentary to tell the story of burn Yard™. This will demonstrate how the Collective has been working together to produce innovative creative projects. The challenges and triumphs of their collaborations, including Avicii’s production of Speed (burn & Lotus F1® Team Mix), will be told through this inspirational documentary.
Optional stockist information for participating markets:
Speed (burn & Lotus F1® Team Mix) is available to stream now and 10,000 free downloads will be available from 29th July 2013 at http://bit.ly/avicii_burn
- ENDS -
Notes to Editors
About the Collective
What Avicii and his manager Ash Pournouri have managed in a few years is astonishing. Beginning his career at 18, the self-taught, fresh-faced Swede that is Avicii has had greater success at 22 than most could ever hope for in a lifetime. With chart-toppers such as Seek Bromance, My Feelings For You, Fade into Darkness, Silhouettes and LE7ELS, Avicii has, since 2008, risen from bedroom music-maker to international superstar. He has headlined Ultra Music Festival with Madonna, completed a $1 million charity tour with his manager Ash Pournouri, done an exclusive collaboration with Ralph Lauren: Denim & Supply and embarked on one of the biggest Electronic Dance Music arena tours to date. Avicii now stands shoulder-to-shoulder with the most in-demand and elite artists on the planet.
BURN® energy drink is a category leader in the global energy drink explosion. The red formula is a symbol of active fire that provides drinkers with the energy needed to leave their original vision on the world. Dismantling category norms, consumers embody a live-out-loud mentality, without fear of boundaries created by society. BURN is a brand of The
For more information please contact the burn team at Cake on 0207 307 3126
More on Journey
- Coca-Cola Reports Solid Operating Results in First Quarter
James Quincey to Succeed Muhtar Kent as Chairman of The
Coca-ColaCompany Announces Loan Agreement with Ioniqa Technologies to Transform Hard-to-Recycle Plastic Waste into High-Quality, Food-Grade PET
- Coca-Cola Announces Promotions in Operational Leadership
Coca-ColaSystem Supports Cyclone Idai Disaster Relief Efforts in Mozambique, Zimbabwe and Malawi