Major South Florida Stores Offer Fans a
Chance to Win Meet and Greet with Artists Performing at
HOLLYWOOD, FLA. – Feb. 13, 2014 – Coca-Cola marks its 36th year at “El Festival de la Calle Ocho” (Calle Ocho) with a musical blend of Bachata, Salsa and Latin Jazz. As a token to loyal festival goers the Company will offer exclusive opportunities to meet and greet a variety of famous musicians. Calle Ocho will take place onSunday, March 9 from 10 a.m. to 7 p.m.
“At Calle Ocho we bring together music fans with their favorite
The Company plans to connect consumers to an all-star cast of Latin musicians at The
“Music is the thread that can unite generations,” said Leslie Grace, singer-songwriter and GRAMMY® award-nominee. “It brings me great joy to join
The Company will pay homage to the past with a performance from Celia Cruz All-Stars. The group will honor the 10th anniversary of Celia Cruz’s death with a tribute to the great Salsa legend. Following, 29-year-old Brazilian/American singer David Correy will give the crowd a nod to the future. As the voice of
To excite people about the Festival
DASANI is bringing its “Drop Into DASANI” tour back to Calle Ocho. The “Drop Into DASANI” tour features a confetti filled bounce-house that captures digital photos of attendees having fun inside. The photos can be instantly shared with family and friends via email or uploaded to social media platforms. In addition, people will learn about DASANI’s sustainability efforts through their recycling game. As part of the game, people can launch empty DASANI bottles at a recycling-themed façade in exchange for prizes. DASANI will be located at 8th Street and 20th Avenue.
“Drop Into DASANI” is a 24-week tour that will visit college campuses, music festivals and theme parks throughout the country promoting the benefits of DASANI and recycling. At each tour stop, people also will have the chance to taste DASANI DROPS™ water flavor enhancers.
Supporting Carnaval Miami
For 36 years,
In addition to
“Since the 1978,
El Festival de la Calle Ocho – Kiwanis Club of Little Havana
Calle Ocho is a production of The Kiwanis Club of Little Havana, a non-profit service organization formed in 1975, with the mission of changing the life of one child and one community at a time. Funds raised from Calle Ocho and the events of Carnaval Miami, allow the Kiwanis Club of Little Havana to sponsor projects and programs of great impact to the youth of South Florida; programs that begin at infancy and continue until college graduation.
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
More on Journey
- Sprite® Celebrates LeBron James’ Homecoming With New Video Showcasing His “First Home Game”
Coca-ColaCompany Statement on Diversity Legislation
Coca-ColaCompany Statement on Importance of Equal Rights for LGBT Community
- Taylor Swift Gets A Taste Of Her Favorite Things In New Diet Coke® Commercial
- New Program Puts Veterans to Work Teaching Physical Fitness to Youths and Families