Company Leads Next-Generation Corporate Storytelling, Replacing Corporate Website with
ATLANTA – Today, The
Coca-Cola Journey is a dynamic, digital magazine that focuses on universally important topics, social causes and Company news. It will feature original and curated content, and is designed to spark dialogue and tell the story of
Readers can browse regularly refreshed content by type (Stories, Opinions, Brands, Videos and Blogs) or topic (Brands, Business, Community, Entertainment, Environment, Health, History, Innovation and Sports). In addition to in-depth feature stories brought to life with high-res photography, video and audio, Coca-Cola Journey also includes eye-catching infographics and a “Debate Board,” which polls readers on a range of Coke-related topics.
The launch issue of Coca-Cola Journey features a cover story on
“We designed Coca-Cola Journey to be a sharp departure from how companies use their corporate websites,” explains Ashley Brown, Director of Digital Communications and Social Media. “Our corporate site is our most trafficked online property, so we wanted to create an experience that would make this incredibly valuable digital real estate work harder for us.”
While Coca-Cola Journey will continue to house corporate content such as press releases, investor information, SEC filings, Company reports, executive bios and job postings, its layout, design and editorial focus now more closely resemble a digital magazine than a company website.
“More than anything, we prioritized what creates a great user experience over the latest design trends,” said Brown. “We want to make sure that as our brand becomes a publisher, we do so in the most beautiful and functional way possible.”
Coca-Cola Journey is the latest product to showcase continued investment by
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