Track Marks the Culmination of ‘The World Is Ours’ Journey Around the World Including 24 Local Versions Covering 175 Markets
Coca-Cola has joined forces with internationally acclaimed singer-songwriter Aloe Blacc, to launch ‘The World is Ours’ – a mash up of a newly written and recorded Aloe Blacc song combined with lyrics and sounds from the original version of ‘The World Is Ours’ by David Correy and Monobloco.
The beat for ‘The World is
Ours’ by Aloe Blacc x David Correy captures the spirit and excitement of the 2014 FIFA World Cup™ and host country, Brazil, while
the lyrics express messages of inclusivity, celebration and happiness as told
Aloe Blacc said, “The passion behind my music comes from a desire to make people dance, smile and sing. I take inspiration from all genres of music and my style is pretty diverse. Working on this anthem has given me the opportunity to fuse the sounds of Brazil with different musical influences. ‘The World is Ours’ captures everything that music should be – inclusive, exciting and uplifting.”
Director of Global
Entertainment Marketing at The
"We’re delighted to be partnering with Aloe Blacc to help us bring the story of The World’s Cup to life through music.”
The song has been
travelling as part of the FIFA World Cup™ Trophy Tour by
On the global
collaboration, Belliotti said, “This song has more stamps in its passport than
any other song out there. Our ambition
for “The World Is Ours” has always been to bring the sounds of Brazil to the
world and in return, the sounds of the world back to Brazil. We wanted to capture the spirit of the 2014
FIFA World Cup™ in this music – this is everyone’s cup, wherever you are, whoever you support.”
‘The World is Ours’ by Aloe Blacc x David Correy is included on “One Love, One Rhythm: The Official 2014 FIFA World Cup™ Album” to be released by Sony Music Entertainment globally on May 13th. Behind the vocals of Brazilian-American artist David Correy, the song was penned by world-class songwriting/producer team Rock Mafia, co-produced by Brazilian-born, legendary collaborator Mario Caldato Jr. and features the rhythmic samba, baile funk and technobgrega beats of Brazilian percussion band Monobloco. This cultural mix captures the inclusive spirit of The World’s Cup campaign.
Correy, the voice behind ‘The World is Ours’, was born into poverty in Recife, Brazil. Adopted at the age of two, Correy discovered a talent for music that has helped him overcome his early challenges. After a difficult start to life, his adoptive parents encouraged his passion for music. Having ventured on a musical journey of his own, Correy has since gained a dedicated fan base with his voice, inspiring story and relentless optimism.
On his partnership with
Coca-Cola, Correy said, “Teaming up with
Aloe Blacc and David Correy performed ‘The World is Ours’ by Aloe Blacc x David Correy live for the first time at the FIFA World Cup™ Trophy Tour concert in Los Angeles on April 19th. They were joined on stage by Puerto Rican musician Wisin, who also contributed to the local version of the anthem in Mexico.
Aloe Blacc’s latest album “Lift Your Spirit” is available for purchase on iTunes here featuring his single “The Man”.
About Aloe Blacc
Aloe Blacc released his major-label debut album Lift Your Spirit March 11th on XIX Recordings/Interscope Records where is debuted at #4 on the Billboard Top 200 chart. The set follows up Blacc’s collaboration as vocalist and co-writer on well-known DJ/producer Avicii’s track “Wake Me Up,” a song that topped charts in more than 100 countries. Blacc’s five-track Wake Me Up EP came out last September and included an acoustic version of the title track. Blacc’s current single “The Man” is quickly climbing to the top of the charts with more than 1.8 million singles sold. Blacc began writing rap lyrics at age nine, put out his first hip-hop mixtape in 1996 and released his soul/R&B-laced debut album Shine Through in 2006. Soon after, Blacc began work on the record that would change his life and career: Good Things, an album certified gold in the UK, France, Germany, and Australia, among other countries. Along with “I Need a Dollar” (the platinum-selling single that was selected as the theme song to HBO’s How To Make it In America), Good Things included the singles “Loving You Is Killing Me” and “Green Lights.” Blacc will tour the U.S. this summer with Bruno Mars. To learn more about Aloe Blacc, visit www.aloeblacc.com and follow him on Twitter (@aloeblacc).
Link to images from the event at Wireimage.com: http://www.wireimage.com/search/#events?q=&ep=1/60/1&s=3
Link to Web Video uploaded and live on
More on Journey
Four Outstanding Athletes Celebrate Sochi 2014 Olympic Winter Games With
Coca-ColaOn Ice…And Snow
- ‘Zero Means It’s Game Day’ As Coke Zero™ Enters Year Two With ESPN’s ‘College Gameday’
- Powerade Teams Up with Andrés Iniesta for 2014 FIFA World Cup™ Campaign - “There’s Power In Every Game”
Coca-ColaCompany Hypes Up the Hoosier State During NCAA® Men's Final Four® in Indianapolis
- Coca-Cola and Fans Around the Globe Cheer On Special Olympics Athletes at World Games in Los Angeles