- Ground-breaking new
partnership between WWF and
Coca-Colalaunched to restore vital wetlands and floodplains along the Danube River
- The ambitious project aims to increase the river capacity by the equivalent of 4,800 Olympic sized swimming pools (12 million m³) and to restore over 7,422 football pitches worth of wetland habitat (53 km²) by 2020
- $4.4 million grant from The Coca-Cola Foundation to fund restoration in six countries over seven years
The Danube, which is the European Union’s longest river, has seen 80 percent of its floodplains and wetlands disappear over the past 150 years.
Damage to the river has mainly been caused by diking, dredging and damming, which has taken place for a number of reasons including the need for hydroelectric power, shipping and to keep floodwaters at bay.
The effects have been wide-ranging and include plummeting fish and wildlife populations, decreases in water quality and damage to wetlands, which are no longer able to provide much needed biodiversity hotspots or to act as buffers to floodwaters.
Over the restoration period, measures such as removing dykes and dams to reconnect former floodplains and improve flooding capacity, reconstructing the wetland habitats of six threatened and endangered species and building a fish pass will be funded with
“Together, WWF and The
The grant will fund a long-term journey of restoration, enabling WWF and The Coca-Cola Company to work alongside local businesses, governments and civil society organizations in the countries that the Danube River passes through: Austria, Hungary, Croatia, Serbia, Romania and Bulgaria.
“This is the biggest single programme in Europe that The
“We’ve been working with the WWF since 2007 to help conserve freshwater resources around the world and to make meaningful changes to our business. We recognise that water is a scarce resource. It’s also the primary ingredient in our products. That’s why we are committed to continually improving how efficiently we use water, working with WWF to set ourselves ambitious global targets.”
To raise awareness of wetland conservation and restoration, WWF and
Learn more about the Living Danube Tour and test your knowledge using our online quiz at www.livingdanube.wwf.hu.
About World Wildlife Fund
World Wildlife Fund (WWF) is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
Since 2007, The Coca-Cola Company and World Wildlife Fund (WWF) have worked together to conserve and protect freshwater resources around the world while helping to improve the efficiency of
More on Journey
Coca-ColaAfrica Foundation Broadens Reach of Replenish Africa Initiative
Coca-ColaCompany Statement on Diversity Legislation
- Coca-Cola is the First Fortune 500 Company to Replenish All the Water it Uses Globally
W Hotels Worldwide, will.i.am and The
Coca-ColaCompany Introduce the EKOCYCLE™ Brand to W Hotel Guest Rooms across the Globe
- Our Collaboration with Health Professionals