At The Coca-Cola Company, diversity is one of seven core values, along with leadership, passion, integrity, collaboration, quality and accountability. And now two influential Hispanic business magazines have recognized the Company’s longstanding commitment to diversity.
Making Strides in the Hispanic Community
The first honor comes from HispanicBusiness, “the premier business publication for the Hispanic market,” which named Coca-Cola to its 2011 Diversity Elite 60, a list of the best companies for diversity. To complete the list, the publication, which reaches more than 1 million readers, including CEOs, business owners and professionals in all sectors, surveyed the top Fortune 1000 companies, American subsidiaries of Global 500 companies and large public and private companies in the United States. Each company was evaluated on several factors, including the number of Hispanic and other minorities on the board of directors and at the executive level, recruitment, retention and promotion, marketing and community outreach, and supplier diversity. Coca-Cola came in at No. 19 on the survey.
The editors of Latina Style, “a national magazine for the contemporary Hispanic woman,” also recognized Coca-Cola. The magazine, which reaches 600,000 women across the country, is dedicated to the needs and concerns of professional Latina women. In its annual list of the 50 best companies for Latinas to work for in the United States, the magazine surveyed more than 800 companies in an attempt to identify which ones offer the best career opportunities for Latinas. Companies are judged on factors that Latina Style readers deemed as most important to them in the workplace, including the number of Latina executives and board members, mentoring programs, alternative work policies, employee benefits, Hispanic relations and more. For the 10th year in a row, Coca-Cola made the list.
“It’s truly an honor to be recognized for our commitment to diversity,” says Frank Ros, vice president, Hispanic Strategies. “It reaffirms that our diversity strategies and programs continue to drive positive results. We believe diversity leads to more creativity, which drives more and better innovation, ultimately resulting in positive business results. It’s just smart business.”
Over the years, Coca-Cola has taken steps to ensure a diverse workplace, from the creation of programs to attract, retain and develop diverse talent to support systems for groups with diverse backgrounds to education tailored to helping employees master the skills needed to achieve sustainable growth, and these awards show that strategy is being noticed—and appreciated—by the Hispanic community.