[download high resolution images]
Lotus F1® Team driver Kimi Räikkönen stares down danger as he shares the halfpipe with champion skateboarder Rune Glifberg at burn Yard™ Live in Budapest
Budapest, Saturday July 27, 2013 Lotus F1® Team driver Kimi Räikkönen faced a collision with creativity at burn Yard Live last night. The ‘Iceman’ walked over a giant ‘skate-able’ sculpture, created by world-renowned artist Gerry Judah, as Rune Glifberg and a crew of champion skateboarders swarmed around him. The ‘Iceman’ and ‘The Great Dane’ exchanged gifts as a symbolic gesture of creative collaboration, watched by a crowd of 2,000 revellers to mark the opening of the first ever burn Yard Live.
Kimi Räikkönen was gifted with a celebratory skateboard by champion skateboarder Rune Glifberg as part of a creative exchange. The board was emblazoned with Glifberg’s name and, in return, the Lotus F1® Team driver entrusted the champion skateboarder with his driving helmet. The two men are members of the burn Collective, collaborating across artistic mediums to find common ground and experiment with new forms of creativity.
burn Yard™
is a new global program from burn, the leading
energy drink from The
Throughout burn Yard™ Live a crew of burn Residency DJs and electronic dance music legends from around the world kept the thousand-strong crowd on their feet, culminating in a headline appearance from Avicii. The international DJ dropped a brand new track, Speed (burn & Lotus F1® Team Mix) which was inspired by a recent visit to Enstone, the home of Lotus F1® Team. Residency DJs Yamoto, from Japan, and Italian duo Fire Flowerz along with Denmark’s Rune RK and local Hungarian dance act Metha b2b Mira each took a turn at the decks as the event stretched into the early hours.
Prinz M. Pinakatt, Global Director Sports &
Entertainment Marketing, The
burn Yard™ Live, in Budapest, was the first in a series of public events where people can live the fusion of music, art and sports. Throughout the year, burn has produced an inspirational video documentary to tell the story of burn Yard™. This will demonstrate how the Collective has been working together to produce innovative creative projects. The challenges and triumphs of their collaborations will be told through this inspirational documentary.
- ENDS -
Notes to Editors
About the Collective
Kimi
Räikkönen
Kimi Räikkönen burst onto the Formula 1 scene in 2001 and
was quickly recognised as a star for the future. After finishing as runner-up
in the Drivers’ Championship to Michael Schumacher in 2003 and again to
Fernando Alonso in 2005, he finally took the title in 2007 at the very last
race of the year. After a two year hiatus from the sport in 2010/2011, Kimi
announced his return to Formula 1 with Lotus F1 Team for the 2012 season and
instantly demonstrated the skill and technique which have seen him rated as one
of the most natural talents of a generation; seven podium finishes – including
victory at the 2012 Abu Dhabi Grand Prix – seeing him clinch P3 in the Drivers’
Championship during his comeback year. Picking up where he left in 2012, the
Iceman currently occupies P3 in the Driver’s Championship having taken four
podiums from the opening five races in 2013; including an emphatic victory at
the season opening Australian Grand Prix.
Rune Glifberg
Universally recognized as one of the true legends of
the sport and one of the most stylish and progressive skaters on the planet,
Danish skater Rune Glifberg brought his skills and experience to burn’s new
skate program, as team founder and mentor. “Adding burn to my list of sponsors
is an honor and a privilege. It opens up new doors and opportunities for my
career, and I couldn’t be happier with my decision to join the burn skateboard
team.”- Rune Glifberg
About burn
BURN® energy drink is a category leader in the global energy drink explosion.
The red formula is a symbol of active fire that provides drinkers with the
energy needed to leave their original vision on the world. Dismantling category
norms, consumers embody a live-out-loud mentality, without fear of boundaries
created by society. BURN is a brand of The
About The
The
For more
information please contact the burn team at Cake on 0207 307 3126.
More on Journey
-
The
Coca-Cola Company Announces Timing of Third Quarter 2019 Earnings Release - Florida Governor Ron DeSantis Joins Members of the Florida Citrus Industry and Partners to Announce Major Grapefruit Planting
- Sprite Switching from Green to Clear PET bottles in Southeast Asia
-
The
Coca-Cola Company and Monster Beverage Corporation Announce Decision by Arbitration Panel - Coca-Cola North America to Launch Digital Marketplace with Leading Foodservice Technologies Powered by Omnivore
COCA-COLA ON SOCIAL