$200,000 in Scholarships
to be awarded to Hispanic College-Bound Students
is always an exciting time for students across the country. As part of this
significant moment, The
an honor to have the opportunity to support the community and provide Hispanic
families the means to achieve their educational dreams and aspirations,” said
Lauventria Robinson, Vice President of Multicultural Marketing,
a long-standing relationship of more than 30 years, The
69% of Latino high school graduates now going directly to college, it is more
important than ever for HSF to provide scholarship support to students and
information about college and financial aid to parents,” said Fidel A. Vargas,
President and CEO of HSF. “Our long-standing partnership with
The Share Possibilities program grants a total of $200,000 in scholarships to college-bound Hispanic students. Nationally, the grand prize winner will receive $20,000; four students will be awarded $10,000 and sixteen will receive $2,500. The remaining $100,000 will be awarded by the company’s retail partners, within their respective communities, across the nation.
From Sept. 1 through Dec. 15, eligible high school seniors may apply for the opportunity to win a scholarship at www.Coke-HSF.com. Applicants who meet the minimum eligibility requirements will be featured in an online gallery with social media sharing capabilities. Students are encouraged to share their profiles and gain community votes. Each eligible participating voter is automatically entered for a chance to win a $500 gift card and can vote up to five times a day.
HSF will select the scholarship recipients based on the Fund’s standard selection criteria for awarding scholarships, factoring in community votes gathered online. Final winners will be announced by May 2014.
The company’s retail partners also play a vital role in the program by funding and awarding the remaining $100,000 in their local communities. Joining in the celebration of Hispanic Heritage Month, these partners are helping to increase awareness about the importance of education as a means of strengthening communities and providing the brain power needed for a sustainable national economy.
- Atlanta Retailers Association (ARA)
- Family Dollar
- Giant Landover in Baltimore & Washington D.C.
- Greater Houston Restaurant Association (GHRA)
- Meijer, Inc. in Chicago, Illinois
- La Michoacana Meat Markets in Texas
- Stop & Shop New England Stop & Shop New York Metro
To learn more about the program, people can visit participating retailers in their area or go to www.Coke-HSF.com and www.hsf.net. Another way to follow the conversation is on Twitter and Facebook using the hashtag #CokeforEducation.
the Hispanic Scholarship Fund
Founded in 1975, the Hispanic Scholarship Fund provides scholarships to Latino students, as well as related support services. We seek to give them all the tools they need to apply to college, do well in their course work, graduate, enter a profession, excel, help lead our nation going forward, and mentor the generations to come. As the nation’s largest not-for-profit organization supporting Hispanic-American higher education, HSF has awarded over $400 million in scholarships and provides a range of ancillary programs for candidates, scholars, and their families. We further strive to make college education a top priority for every Latino family across the nation and to mobilize our community to proactively advance that goal – each individual, over a lifetime, in every way he/she can. For more information about the Hispanic Scholarship Fund please visit: www.HSF.net.