Partnership and Company set ambitious global Water, Climate, Packaging and Agriculture performance goals
ATLANTA, July 9, 2013 – The
Coca-Cola Company and World Wildlife Fund (WWF) are working to advance the
ambitious goals, which complement other
on the initial successes of their nearly decade-long partnership,
“We are witnessing unprecedented demands on
natural resources around the world. Continuing with business as usual puts
everything at risk, including the viability of business,” said Carter Roberts, President
and CEO, World Wildlife Fund. “These problems can only be solved by working
together, and our work with
the renewed and expanded partnership,
1. Improve water
efficiency by 25%. Coca-Cola will improve its water
use efficiency per liter of product produced through operational advancements
2. Help ensure healthy, resilient freshwater systems. Coca-Cola and WWF will expand their joint conservation efforts to 11 key regions across five continents, including river basins of the Amazon, Koshi, Mekong, Rio Grande/Bravo, Yangtze and Zambezi; the catchments of the Great Barrier Reef and Mesoamerican Reef; and key regions in the Amur-Heilong, Atlantic Forests and Northern Great Plains.
3. Reduce CO2 emissions embedded in ‘the drink in your hand’ by 25%. Coca-Cola will work to reduce the greenhouse gas emissions across its entire value chain, making comprehensive carbon footprint reductions across its manufacturing processes, packaging formats, delivery fleet, refrigeration equipment and ingredient sourcing.
4. Responsibly source material for PlantBottle™ packaging. Coca-Cola will work with WWF to assess the environmental and social performance of plant-based materials for potential use in its PlantBottle™ packaging. This will enable the Company to meet its goal to use up to 30 percent plant-based material for all its PET plastic bottles by 2020.
source key agricultural ingredients. Coca-Cola will work to
sustainably source its key ingredients, including sugarcane, sugar beet, corn,
tea, coffee, palm oil, soy, pulp and paper fiber, and orange.
In addition to the goals jointly developed and announced with WWF, Coca-Cola has reaffirmed its water replenishment goal and evolved its package recovery goal through 2020 to include:
6. Replenish 100%
of water used. Coca-Cola will return treated
water from its manufacturing processes back to the environment at a level that
supports aquatic life, and replenish the water used in its finished beverage
products through continuing its community water projects with partners in more
than 100 countries. To date,
7. Reach a 75% recovery
rate of bottles and cans in developed markets.
Media Conference Call
Coca-Cola and WWF will be hosting a conference call for media to learn more about this announcement and ask questions at 1 p.m. ET on July 9, 2013. The conference call will be hosted by Bea Perez,
Media are invited to join the call at 1 p.m. ET. If interested,
@Coca-ColaCo will be hosting at Twitter Chat with WWF on Wednesday, July 10, from 9:30-10:30 a.m. to discuss this announcement and address public comments and questions. The Twitter Chat will be hosted by Jeff Seabright,
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite,
About World Wildlife Fund
WWF is the world’s leading conservation organization, working in 100 countries for half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change. Visit www.worldwildlife.org to learn more.
More on Journey
- Guiding Principles Statement on Well-Being Scientific Research and Third Party Engagement
- Coca-Cola on Track to Meet 100% Water Replenishment Goal
- Coca-Cola Joins Forces to Support U.S. Military Veterans As They Transition to the Civilian Workforce
- Coca-Cola and Fans Around the Globe Cheer On Special Olympics Athletes at World Games in Los Angeles
- Coca-Cola Increases Support of U.S. Military Veterans and Their Families