Company Sets Goal to Help Collect and Recycle a Bottle or Can for Every One it Sells by 2030
ATLANTA, Jan. 19, 2018 – The
This goal is the centerpiece of the Company’s new packaging vision for a World Without Waste, which the
“The world has a packaging problem – and, like all companies, we have a responsibility to help solve it,” said James Quincey, President and CEO of The
The Company and its bottling partners are pursuing several key goals:
- Investing in the planet: By 2030, for every bottle or can the
Coca-Colasystem sells globally, we aim to help take one back so it has more than one life. The Company is investing its marketing dollars and skills behind this 100% collection goal to help people understand what, how and where to recycle. We will support collection of packaging across the industry, including bottles and cans from other companies. The Coca-Colasystem will work with local communities, industry partners, our customers, and consumers to help address issues like packaging litter and marine debris.
- Investing in packaging: To achieve its collection goal, The
Coca-ColaCompany is continuing to work toward making all of its packaging 100% recyclable globally. The Company is building better bottles, whether through more recycled content, by developing plant-based resins, or by reducing the amount of plastic in each container. By 2030, the Coca-Colasystem also aims to make bottles with an average of 50% recycled content. The goal is to set a new global standard for beverage packaging. Currently, the majority of the Company’s packaging is recyclable.
World Without Waste is the next step in the Company’s ongoing sustainability efforts, building off success in replenishing an estimated 100% of the water it uses in its final beverages. The Company achieved and exceeded its water replenishment goal in 2015, five years ahead of expectations. These efforts are part of the Company’s larger strategy to grow with conscience, by becoming a total beverage company that grows the right way.
“Bottles and cans shouldn’t harm our planet, and a litter-free world is possible,” Quincey said. “Companies like ours must be leaders. Consumers around the world care about our planet, and they want and expect companies to take action. That’s exactly what we’re going to do, and we invite others to join us on this critical journey.”
To learn more, visit
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