ATLANTA, May 6, 2011 - To celebrate 125 years of sharing happiness since the first
- The entire
Coca-ColaNorth Ave. tower in Atlanta – 26 stories high and 402 feet (122.8 m) high – is canvassed in scrim.
- The projection covers an area 339 feet high and 157 feet wide per side of the building.
- The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the world’s largest single building illumination.
- This display uses 45 projectors that are 20,000 lumens each, for a total of nearly 1 million lumens of light simultaneously projected onto the building.
- The overall projection resolution is more than 7,000 pixels wide (7040 x 3800).
- The visual design and projections were created and executed by Obscura Digital.
- The show features the iconic
Coca-Colacontour bottle projected in 3-D across the 26 stories of the building.
- This display includes imagery from a library of 125 years of
- On the additional show nights, programming variations and surprise architectural effect elements will be added.
- The show features photos posted by
Coca-ColaFacebook fans from around the world.
- Throughout May, consumers who upload their favorite
Coca-Colaphotos to the Coca-ColaFacebook Fan Page could have their pictures included in the show.
The Carbon Offset
- The carbon emissions from this event will be offset in support of Georgia’s Valley Wood Carbon Sequestration Project.
Note to Editors: For more information on the 125th Anniversary, please visit the Press Center area of www.thecoca-colacompany.com