FIFA World Cup Trophy Will Visit 89 Countries, across all 6 FIFA Confederations in Nine Months
Atlanta, Sept. 12, 2013 - In a tour spanning more than 92,000 miles, Coca-Cola and FIFA will take the iconic FIFA World Cup™ Trophy on its longest journey to date. Announced today, the route for the highly anticipated 2014 FIFA World Cup™ Trophy Tour will give more than one million people around the world the chance to experience football's most coveted prize in their own communities.
The FIFA World Cup Trophy Tour™ by Coca-Cola will be the most inclusive, participatory event ever, inviting fans around the world to get up close and personal with the same trophy that is presented by FIFA to the country winning the FIFA World Cup™.
The journey will include the first ever pan-Latin America tour, with events in 39 countries across the region that is home to the host nation, Brazil. The tour will also be visiting 50 new countries that have never had the opportunity to host the trophy before.
shares the passion that fans have for football around the world and through our
partnership with FIFA we champion the power of football to bring the world
together,” said Joseph Tripodi, Executive Vice President and Chief Marketing
and Commercial Officer, The
“Like all football fans, we’re especially excited about the 2014 FIFA World Cup™ taking place in the spiritual home of football and the 2014 FIFA World Cup™ Trophy Tour will be our opportunity to take the energy and passion of the host nation, Brazil, and share it with millions of football fans around the world,” added Tripodi.
The global FIFA World Cup
Trophy Tour™ by
The global FIFA World Cup Trophy Tour™ by
“We are extremely happy to bring the most
iconic symbol in football to the world once again. As many countries start
securing their spots in the 2014 FIFA World Cup™, this tour gives us the opportunity to share our passion for the beautiful
game with fans across the globe, who are given a once-in-a-lifetime opportunity
to see the trophy up close in their home country. I want to thank our long-term
For the latest from the FIFA World Cup™ Trophy Tour including upcoming tour destinations and dates, exclusive interviews, photos and videos, visit the official website www.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytour, and twitter at www.twitter.com/trophytour / @trophytour where our official photo blogger will live tweet directly from the event.
The Trophy Tour forms part of Coca-Cola’s
2014 FIFA World Cup™ campaign which invites fans to celebrate the ‘The World’s Cup’, a platform which
Among the other key elements from the
As part of the inclusive nature of ‘The World’s Cup,’ Coca-Cola has partnered with Backplane to foster a community of the most avid football fans across the globe. This community, www.coca-colafansunited.com, will be a constant source of behind-the-scenes content, and will provide fans a home to discuss and debate with equally passionate fans throughout the world’s largest sporting event.
In addition, Coca-Cola will release its official anthem for the 2014 FIFA World Cup™ World’s Cup campaign - The World is Ours – featuring vocals from David Correy and sounds from Monobloco, a Brazilian street band. The anthem brings the music of Brazil to the world and captures the rhythms of samba, baile funk and technobraga. The song can be heard on Spotify or by visiting www.cokeurl.com/worldisours.
Backplane, a Palo Alto-based technology company and developer of the first community platform, creates authentic communities and empowers users to engage directly with influencers, brands and others who share the same passions.
More on Journey
More on Journey
Infographic: FIFA World Cup Trophy Tour by
Coca-ColaFoundation Pledges $400,000 to The Salvation Army for Disaster Relief Efforts in the Bahamas
- Coca-Cola North America to Launch Digital Marketplace with Leading Foodservice Technologies Powered by Omnivore
- Coca-Cola Named Winner for Best Overall U.S. Corporate Transparency
Coca-ColaCompany Announces Sustainability Presentation