‘I’ll Rise’: Andra Day,
Coca-Cola and McDonald's today launched the Rise Up ESSENCE® Festival program, a first-of-its-kind collaboration featuring Grammy-nominated artist Andra Day and the lyrics of her hit single, "Rise Up" on close to 40 million
The partners are teaming up with Shazam to feature new visual recognition technology for content distribution as an extension of the "Share A Coke and a Song" program that will feature lyrics on the packaging of
Each cup becomes a portal to an exclusive digital experience where music enthusiasts can scan the specially marked
Coca-Cola cups at participating McDonald's restaurants will exclusively feature Day’s image and lyrics of her song "Rise Up." When music fans and McDonald's customers purchase
Coca-Cola fountain products at McDonald’s restaurants, they will learn how to enter the
Coca-Cola Rise Up ESSENCE® Fest Sweepstakes* for a chance to see Day perform at the 2016 ESSENCE® Festival in New Orleans, June 30-July 3.
"I am overjoyed to be a part of this program,” said Day. “The reach of Coke and McDonald’s is undeniable, and I'm thrilled these iconic brands are joining forces to inspire local communities through messages of peace and motivation in unique ways. It’s an added bonus that they are using the lyrics to ‘Rise Up’ as a part of those messages."
Day will join media and fans at the McDonald’s in New York’s Times Square today at 3:30pm to offer a first look at the Coke cups with Andra’s face and lyrics. The event will be hosted by WBLS radio personality Shaila Scott from “Middays with Shaila” and feature performances by the Brooklyn United Marching Band and dancers.
The ESSENCE® Festival creates special moments for women to focus on themselves, rejuvenate, and connect with others. During the festival,
"For this year’s ESSENCE® Festival program, we wanted to captivate the essence of the ESSENCE® audience with a strong and positive message and bring it far beyond the actual event,” said Dan White, vice president, U.S., The McDonald's Division of The
This multimedia collaboration was brought to life by
More on Journey
Coca-ColaFoundation Pledges $1 Million to American Red Cross for Disaster Relief Efforts Across Southeast
What’s New and What’s Next in Convenience Retail:
Coca-ColaShares Innovation Story at NACS Show
Coca-ColaTailgating Supplies Score With College Football Fans
- Introducing smartwater antioxidant and smartwater alkaline: Enhanced Premium Water Offerings Hit West Coast This Month
- Desigual and Coca-Cola Launch Capsule Collection