The Northeast is officially getting a new
Liberty co-owners Paul Mulligan and Fran McGorry, both former
McGorry’s roots run deep in the City of Brotherly Love. A Philly native, Fran, ran the Tri-State Metro Operating Unit for Coca-Cola Refreshments (CCR) before joining with Mulligan to establish Liberty
We caught up with McGorry and Mulligan on their first official day of operations to learn more about the future of Liberty
Tell us about your history with The
Mulligan: I started with The
McGorry: I started at Philadelphia
During my time at Philadelphia
What does the launch of Liberty
Coca-Cola Beverages mean to you?
McGorry: While I have a long history at
Mulligan: It's great honor being a
What does being a
Coca-Cola bottler mean to you?
Mulligan: Becoming a local bottler in New York City and Philadelphia and Jersey necessitates us really dialing up our outreach to the communities we serve – through our 4,600 associates. Our associates are passionate ambassadors of the
Can you talk about the importance of investments – in facilities, routes to market, equipment, etc. – and how they are fueling your growth?
McGorry: We want to invest in our people. Our people are really the drivers of our business. We want to double-down on our investments and our training for our front-line people on coaching, on sales training across our entire organization and building long-term capability.
But most importantly, the marketplace is really where we want to invest to drive incremental growth. We have 10 distribution centers located throughout New York, New Jersey and Philadelphia, four manufacturing plants in New Jersey, Philly and two in New York, and about 150,000 pieces of cold drink equipment. We're going to be investing even more in each outlet, through investments in cold drink equipment, point-of-sale and other tools to really make a difference in the market and really make it local.
You have a large and diverse territory- can you explain how you are going to appeal to a very diverse consumer base?
McGorry: In the past, we may have just looked at New York City as one big market. But, when you really break it down into each segment of our market, Queens is as big as most cities in the U.S. The Bronx is as big as most cities in the U.S. So, we're going to look at each market and make highly localized investments.
Mulligan: Segmenting our markets is key. Our total beverage company approach allows us to bring drinks to the marketplace in all categories, from coconut water to orange juice to Dunkin' coffee to sparkling water and much more. We have drinks for all of those different occasions and all of those different taste profiles.
Looking ahead, what motivates you about the future of Liberty
Mulligan: We also feel so proud and privileged to be working with the best brand in the world. I do also feel a little bit nervous because we're taking on this challenge. It's exciting but it's a big step and I can't wait to get going. The
McGorry: We've got a very solid business plan geared toward profitability. But it's not profitability for profitability's sake; it's the profit that allows us to reinvest because we're building the plan for the next 10 years, the next 20 years. Success to us is about investing for growth, investing for the long-term so that Liberty