When Coca-Cola made the historic return to Myanmar after an absence of more than 60 years, it was a big deal, for the country and for the company. To celebrate the launch, Coca-Cola secured a giant billboard near the railway station in Mandalay, a city landmark.

Mandalay now joins cities across the globe in a tradition that stretches back more than a century — becoming home to a significant Coca-Cola sign that proclaims refreshment to millions of people every day. Some are interactive, some feature dazzling lights and graphics and some take passersby completely by surprise, but they all convey a message that is sweet and refreshing.

Here’s a look at a few of the signature signs from around the world:

Shanghai, China

Known as the “No. 1 Street in China” — and one of the largest shopping districts in the world — Shanghai’s 3.4 mile-long Nanjing Road runs through the city, from the waterfront Bund to the People's Square. With more than 600 shops on both sides of the street, there is something for everyone, from the big traditional Chinese stores to a mix of modern shopping malls, specialty stores, theatres and international hotels. At night, tourists and locals are drawn to the overwhelming energy as the street is illuminated by a color riot of neon signs, including a giant Coca Cola bottle that has become a landmark in the city.

Sydney, Australia

For almost four decades, it’s been easy for visitors to spot the entrance to Sydney’s Kings Cross neighborhood — it’s marked by the 135 x 42 foot billboard locals call “The Coke Sign.” (Really. It’s even a search term for hotel booking sites, and a destination you can check into on Four Square.) The flashing red and white sign that welcomes folks to the city’s red-light district contains 800 fluorescent lamps that enable the display to project 13 different patterns. The first time the Southern Hemisphere’s largest advertisement intentionally went dark made news across the world: On March 31, 2007 the lights were turned off for 60 minutes to mark the first-ever Earth Hour, an Australian effort to raise awareness of climate change.

Buenos Aires, Argentina

The Plaza de la República (Republic Square) has been a must-see in Buenos Aires since the Argentine flag was hoisted there for the first time in 1812, following that country’s independence from Spain. But in recent years, tourists have been as captivated by the electronic embellishments surrounding the Punto Obelisco as they have by the monument’s storied history. Inspired by Times Square and Piccadiily Circus, city officials created an LED extravaganza that lights up the night with flashing billboards and interactive signs. One highlight? A 6,200-square-foot Coca-Cola video wall, which recently encouraged passersby to smile for facial recognition software, then took a picture that was instantly featured as part of the giant display.

London, England

London’s Piccadilly Circus has featured illuminated signs since Edwardian times. But the nature of those displays has changed dramatically since the early days of the 20th Century. Coca-Cola has been part of the streetscape since 1955, and the latest iteration of their sign, installed in 2003, remains a state-of-the-art marvel, featuring interactive technology that includes the ability to react to light and rain. Special promotions broadcast via the 105-foot-wide sign have included a screening of the film “The Ballet of Change: Piccadilly Circus” and holiday tweets from passersby to loved ones.

New York, USA

It’s known as the crossroads of the world, and since 1932, the northernmost point of Times Square has been marked by a giant Coca-Cola billboard so dazzling it’s become a landmark within a landmark. In 2004, the iconic 3-D version of the Coke bottle was replaced by one of the largest video canvases in the world: a 30-ton, six-story-high display that measures approximately 44 feet by 65 feet and includes more than 2.6 million LEDs, a sight that is even more impressive considering that since 2009, those lights have been powered completely by wind energy.

Brussels, Belgium

It’s hard to believe that locals view Brussels’ Place de Brouckère as their own version of Times Square, as the two urban centers could not be more different on first glance. Built following an 1872 design competition held to encourage construction of architectural value around this busy Brussels square, the Art Nouveau facades maintain an aura of stately elegance. Atop the former Hotel Continental (now used to house city offices) is a more modern landmark — the iconic Coca-Cola billboard, which in 2011 switched from the classic neon lights to a more environmentally friendly LED display.

Atlanta, USA

There’s no city in the world with a stronger connection to Coca-Cola than Atlanta, and that relationship is clearly visible in the southern U.S. city’s skyline, where a Coca-Cola neon spectacular was added in May 2003, replacing a series of billboards that had been part of the scene for more than 50 years. The Atlanta sign features the Coca-Cola script, the time and temperature and more than 25,000 feet (that’s longer than 80 football fields!) of wiring keep the neon red lights running.

Arica, Chile

Flashing neon lights aren't the only creative way to make an impact. For the past 30 years, folks flying over the Chilean desert might have had a vision that caused a quick double-take: A 164 x 394 foot representation of the classic Coca-Cola logo made of 70,000 empty Coke bottles. It was constructed on a hillside outside the northern Chilean town of Arica to commemorate the 100th anniversary of Coca-Cola’s arrival in that country and was later updated to read “125 años”, to reflect the time passed since it was built. Those not planning a space jaunt any time soon can see a satellite image of the installation via Google Earth.