I am working on a project detailing our history of promotions and merchandising and in doing my research ran across a document that I wanted to share with you.
As you may know, from 1892 to 1919, The
The 1910 Board Minutes contain a section detailing the "larger" expenses for advertising items from 1906 through 1910. These three pages give the details of how much The
I blogged about wall signs a few weeks ago. These pages show the steady growth in spending for this form of advertising.
Enjoy the pages and let me know if anything stands out to you.
More on Journey
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Together is Beautiful:
Coca-ColaUses Big Game to Celebrate Unity and Diversity in Both its Advertising and Hometown
‘I’m Not Just Looking Back… I’m Looking Ahead’: New
Coca-ColaArchivist Justine Fletcher Says Company’s Rich History Informs Its Future
- Sprite Empowers Young Voices With ‘Get Vocal’ Platform
- Coca-Cola Toasts 60 Years of Dreamland Bar-B-Que