Fanta Poster

The Fanta Orange brand that we know and love was launched in Naples, Italy, on April 29, 1955. Later that year the brand made its way to Australia, and by 1960 Fanta was sold in 36 countries. We have known for a long time that Fanta in 12-ounce bottles arrived in Spokane, Washington, as part of a big test marketing drive on June 2, 1959, in advance of the official introduction of Fanta to the United States in 1960. What we didn’t have was any evidence of marketing posters or advertising from the launch in 1959, which was supported by many special offers, deals and promotions…. Until now, that is! Last year, while processing some print ads, we came across these extremely rare posters marketing Fanta in Spokane, dated 1959, and all tagged with the line, "Pacific Coca-Cola Bottling Company, Spokane, Washington”. I shared them with dozens of Collectors at the Springtime in Atlanta Coca-Cola Collectors Club meeting, and no one in the group had seen them before. The posters are also interesting because they have themes and styles from Europe. Some have the heading, "Here from Europe", and one even has a line in the copy that reads, "Roman girls love Fanta, too!", in a reference to the Italy connection. At the time of its introduction in Italy, it was produced as the Fanta Orange flavor using local citrus ingredients, but later the Fanta trademark was extended to a line of other flavors. In Spokane, there were four “fun-filled” flavors: Lemon-Lime, Grape, Orange and Root Beer.