This Sunday, people across the country will have parties, eat plenty of food and watch the professional football championship. Some will be there for the sport, while others will be there for the commercials.
I’ve found that
In 1989, we took the first major step into what was called “participatory television,” when millions of people donned funny red glasses to watch a diet Coke ad and the first-ever live network halftime show presented in “Nuoptix 3D.” The breakthrough technology allowed everyone -- even viewers without the special 3D glasses -- to see a clear TV image. Local Coke bottlers gave out 20 million pairs of the 3D glasses. With this event,
In 1990, we aired a commercial called “Hilltop Reunion,” a new version of the famous 1971 “Hilltop” ad, featuring “I’d Like to Teach the World to Sing.” The commercial, which debuted during the big game, featured a number of cast members from the original 1971 spot, along with their children. “Hilltop” is one of the most-loved ads of all time, and the idea of bringing back the singers with a new generation delighted the audience (and may have made them feel old).
In 1991, we had planned to run a light-hearted halftime ad announcing the grand prize winner of our “Crack the Code” diet Coke sweepstakes. However, the outbreak of the Persian Gulf War changed things and the ad was replaced with an announcement of the Company’s $1 million donation to the USO.
In 1997, ads for diet Coke and the newly introduced Surge aired, and in 2006 we again highlighted a new brand, Full Throttle. (If you missed yesterday’s posting and want to see the ads we aired last year, click here.) We’ve also held promotions offering fans trips to the game, and we’ve even awarded a California man tickets for life. (Why I am not that lucky is beyond me!)
As they say, “watch this space” for more news about this year’s ads.
More on Journey
Together is Beautiful:
Coca-ColaUses Big Game to Celebrate Unity and Diversity in Both its Advertising and Hometown
- Coca-Cola Tips Cap to Boston Red Sox World Series Win With Commemorative Can
- Coca-Cola and Disney Designed These Galactic Bottles for Star Wars: Galaxy’s Edge
- Sundblom’s ‘Coca-Cola Santa’ Gets Its Own Commemorative Stamp
Party With a Purpose:
Coca-ColaToasts To The 25th Anniversary of ESSENCE Festival