You may have heard the story that
While doing the research for four suitable characters, the employees found that a number of shopkeepers had also been looking for Chinese equivalents for
The character for “wax,” pronounced “La,” appeared in both signs because that was the sound the sign makers were looking for. Anyone who knew Chinese would recognize the signs as a crude attempt to make up an arbitrary phonetic combination – and get a laugh from the meaning!
Although the Company was primarily concerned with the phonetic equivalent of
All Chinese characters had more than one meaning, but K'o K'ou K'o Lê (depending on context) commonly meant what is seen here:
This combination for the Chinese trademark meant “to permit mouth to be able to rejoice” – showing the pleasure that could come from drinking Coke. That definition was a stroke of luck!
When this trademark was registered in 1928, most Chinese writing was vertical and was read down from right to left. The two characters at the right mean drink, then the Chinese trademark, and then Delicious and Refreshing.
And just for some background:
If any of you have photos showing
More on Journey
A Towering Tribute:
Coca-ColaConsolidated Unveils Three-Story Mural in Terre Haute
Gallery: KITH and
Coca-ColaRelease Third Capsule Collection
Voice of the Athletes: Meet Three Special Olympic Athletes Working with
Coca-Colato Support the 2018 USA Games
The Passion that Unites
Coca-Cola, the FIFA World Cup and a Proud Collector
25 Years After ‘Philadelphia’:
Coca-Colaand (RED)® Release Featurette Charting Progress Made in Fight Against HIV/AIDS