Today is diet Coke's 26th birthday. We introduced diet Coke in the U.S. on this day in 1982, and made soft-drink history in doing so.
Naming the brand "diet Coke" marked the first extension of the trademarks "Coca-Cola" and "Coke" (the first time we used those names on a drink that wasn't
For our first diet beverage in 1963, called TaB, the Company felt that the word "diet" before
I guess that goes to show that we don't always know everything! Within two years, diet Coke became the top low-calorie soft drink in the world and the most successful new soft drink since
I didn't have my blog last year for diet Coke's 25th anniversary, but we did celebrate! A member of my team went to Canada for the birthday, and even had to sing the "introducing diet Coke" theme during a radio interview there! If I had a tape of that interview, it would be part of this post!
More on Journey
Together is Beautiful:
Coca-ColaUses Big Game to Celebrate Unity and Diversity in Both its Advertising and Hometown
- New Coke and Netflix Take Viewers Back to 1985 for Stranger Things Season 3 in First-of-its-Kind Partnership
- Born in New Orleans, Bred in Biloxi: Barq’s Celebrates 120th Anniversary
‘I’m Not Just Looking Back… I’m Looking Ahead’: New
Coca-ColaArchivist Justine Fletcher Says Company’s Rich History Informs Its Future
Portrait Series Marks 90 Years of